Enda: Africa’s First Running Shoe Company

Meet the Co-Founder & CEO Navalayo Osembo

By  | Aug 18, 2022, 01:30 PM

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You've probably heard of Eliud Kipchoge, Bridgit Kosgei and David Rudisha. They’ve broken records in the world of athletics and are some of the best runners Kenya has ever produced. However, for a country that’s known for its dominance in the sport, why has it limited its contribution to just running?

Kenya’s First Home-Made Running Shoe

This is a question that the Co-Founder & CEO of Enda Navalayo Osembo asked herself and is one of the reasons why she started Enda. Her company which makes performance running shoes is the first of its kind in Africa. We caught up with her to find out more about the origins of Enda.

To read that story, click here.

Why have we waited this long?

It seems rather obvious that Kenya, a country that’s a powerhouse in athletics, should also be able to make professional running shoes. However, as we found out from Navalayo Osembo, there’s more to making the shoe than you might realise. She provides insights as to why it’s taken longer to have locally manufactured running shoes.

To read that, click here.